The View is Spectacular, at Night It’s Cold - Beita

The View is Spectacular, at Night It’s Cold Curator: Avital Wexler

Artists: Davi Barell and Keren Zaltz

The postcard as we know it was born in the last quarter of the nineteenth century, and its heyday continued until the 1920s. The postcard then served as a quick, cheap, convenient and widely-accepted tool. Images were in black and white and were sometimes painted using various hand-painting methods. In the beginning of Zionism, postcards were used to communicate with Jewish communities overseas, and bore portraits of key national figures and propaganda promoting the Jewish Yishuv in the Land of Israel, alongside Rosh Hashanah greetings. In the State of Israel’s early days, several postcard manufacturing companies were active. Thus, a pool/stock of images was created, which reflected the spirit of the time and place, both in terms of ideology and popular values of beauty and aesthetics, way of life and lifestyle.